Marketing Metrics Calculator
Enter your campaign numbers and get CTR, CPC, CPM, CPA, ROAS and ROI instantly. Fill in only what you know.
The ad metrics that matter
CTR shows how engaging your ad is, CPC and CPM show what traffic costs, and CPA shows what a sale or lead costs. ROAS (revenue divided by ad spend) tells you what each rupee of ads returns, but only break-even ROAS (100 divided by your gross margin %) tells you whether that return is actually profitable.
Tag every ad link with the UTM builder and use branded short links to track which campaign sends the clicks.